This is the story of a woman named Ying and her husband Shengqiang. Ying started her career as a fashion designer, while Shengqiang worked in the tourist industry. They met and fell in love. As a young couple, brimming with hopes and passion, they followed their dreams and traveled to a new city and opened their first clothing store. With Ying’s creative talent and Shengqiang’s capability to build a huge network, the business grew! They decorated the store with house inventory items to create a homely feeling in the clothing store. To everyone’s surprise, customers came not only to buy clothes but surprisingly also asked if they could buy the shop-decoration items too! Thus, a new idea was born and a brand-new store full of affordable, carefully selected household items, came into existence!
On 9th June 2017, LÄTT LIV signed the strategic cooperation agreement
with Jade Invest, the global famous investment company from Sweden,
and marched into overseas expansion. We worked together to
improve branding, talent introduction, and resource integration.
Jade Invest, founded in 2005, is an independent investment management
firm engaged in FOFs.
joint investments and secondary market of private equity services.
The firm invests in the rapidly growing enterprise, like some famous Chinese brands and companies including the Nafu Battery, Shaurgul Group, TSL, Gome, NCI, MIdea, 51 Jobs, Tuja and more, which helped them grow explosively faster.
As the largest shareholder, Jade Invest has been leading LÄTT LIV’s domestic and overseas expansion and committing to improving supply chain resources’ integration to spread Scandinavian design marked by minimalism and functionality all around the world.